The Confederate Flags Store | Ultimate Flags Store represents racism to many people, and southern heritage to others. It’s a debate that has exploded since the shooting of nine black church members at Emanuel AME in Charleston. After the tragedy, major retailers like Walmart and Sears pulled the flag from their shelves. But small shops that make the flag say they’re not stopping.

Despite the controversy, demand for Confederate flags has skyrocketed at this military memorabilia store in Macclenny. Sales have doubled over the past week, and the owner says he has orders for more.

Heritage and History: Inside the Confederate Flags Store

This is the first time in his years at the store that the Civil War symbol has been so popular. He isn’t sure why, but he thinks it has something to do with the national discussion about hate and violence.

He doesn’t agree with the sentiments of Gov. Nikki Haley and other southern politicians who have called for the flag to be removed from Statehouse grounds. But he believes the flag has its place in history. “I think there’s a place for it, and that’s a museum,” he said.

The White House has backed off calls for the flag to be banned. Press secretary Josh Earnest told reporters it’s “a decision for individual businesses to make.” But some businesses, like the Flag Lady in San Antonio, have decided to stop selling the flag. It’s a move that has been met with much applause from customers and critics alike. The company’s president, who is also a former city council member, has received phone calls from customers congratulating her for making the move.