Intelligent merchandising delivers a personalized shopping experience across all your digital touchpoints. It utilizes data-driven insights to optimize product displays, recommendations and search results.Read more:https://www.retailexpress.com/

Using an artificial intelligence (AI) platform, retailers can automate critical merchandising processes to drive customer behavior hierarchies and improve sales performance. Retail CIOs must embrace intelligent merchandising now or risk failure.

The Art of Intelligent Merchandising: Boosting Sales and Customer Engagement

AI-powered smart merchandising provides a unique view of your entire product inventory, including what’s available in stores, on-demand and for purchase online. It enables brands to make real-time pricing and merchandising decisions that optimize profit and revenue. This includes adjusting pricing based on stock cover, pinpointing underpriced items and reducing markdowns.

Smart merchandising also helps improve shelf execution for direct-distributed brands by capturing and delivering immediate guidance to field reps through Best Shelf Action. This reduces out of stock issues and improves compliance, especially in challenging stores or those with tighter product assortments.

For your website, smart merchandising gives you the ability to showcase dynamic product collections on the homepage that refresh based on your product offerings. It also allows you to create category pages with a rich, visual product gallery that highlights new arrivals and top sellers. It can even automatically adjust faceted search results to include or exclude products based on inventory availability.

With advanced intelligent merchandising, you can optimize a variety of merchandising tactics without impacting the individual shopper’s experience. For example, you can set rules to show or hide products based on their inventory level or price, pin products, customize promotions and recommendations, prioritize product merchandising by popularity, etc.